An undisputed place to share, museums are not only the “living” memory of the development of art but also of science and technology. Museums have been integral to UNESCO’s cultural programmes since its creation in November 1946.
Be honest: when was the last time you visited a museum? And if you have never seen one, don’t be ashamed. It is expected that museums do not receive the attention they deserve. Something is wrong.
The only thing that could go wrong is the publicity given to these rich, memory-filled places. If you have ever been to a museum, then you might agree with the following. It is time to promote these important places!
It is essential to have a planned strategy that is carried out on a smartphone. Nowadays, people live connected to these devices, which have helped speed up everyday tasks and even the most complicated jobs, such as making bank transfers.
Today, through an Android or iOS device, you can access an endless number of services, and museums cannot be left out. Do you want museums to get more visitors? Promote them through mobile phones.
Ensure they are attractive promotions (special discounts and for a short period). You don’t want people to overlook them, no matter how much they are seen.
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When planning to attract people, it is essential to consider what they like to do. This will make the result easier to achieve and make them enjoy the process.
Do you think visitors would like to know that they can freely take photos in a museum and post them on social media? Most would love this. Years ago, museums prohibited the use of mobile phones while viewing exhibitions.
However, there are a few things to remember regarding strategies like this. While a basic rule of museums is being changed – no photography of exhibits – this does not mean things are getting out of hand.
Of course, certain limits will have to be set as these are valuable items.
Events created solely to attract more visitors. This means that they are not ordinary ones. They must be “never-before-seen” events to leave more than one person with their mouth open and with the desire to want to visit the museum.
Events are powerful marketing tools when implemented well. The first step in creating a unique event to attract more visitors is deciding what people want to see.
Before planning and coming up with creative and disruptive ideas to attract more visitors to museums, you should think about the price of admission.
Perhaps people are not interested in attending that particular museum because of the high cost of entry! Admission to many state museums will be free to make cultural activities available for more people.
Try to change the price. Do you see the same number of people? No effect of lowering costs? Try offering discounts on other (museum-related) services. Everyone likes deals, so you will need to harness the power of that word to promote!
Want to attract more visitors? Make it fun. This means having a dedicated leisure area! Although some will not enjoy it for various reasons, others will love and benefit from this area. Moreover, if it becomes fun, people will come by the lot.
There are many reasons why attendance may be declining. Try any of the options listed above and see!
Several museums worldwide are already rethinking these strategies as visits are not increasing despite the importance of the works they hold inside. If there are still doubts about a particular point, don’t wait any longer and ask questions by leaving a comment below.