Digital tourism marketing has evolved in such a way that agencies in this sector have found it necessary to focus their strategies to better adjust to the various trends in digital marketing for travel agencies.
This has generated that tourism professionals have to stay ahead of the curve, with regard to the novelties and strategies that will allow creating and properly developing new opportunities to successfully unite marketing and tourism in a digital environment.
These strategies will also help the agency to occupy the first place in search engines, putting the best services at the service of clients and the target audience, which will allow tourism entrepreneurs to grow in the online world.
Digital Marketing Potential for Travel Agencies
In the world of digital marketing, tourism is one of the sectors that has undergone the most transformation, generating that all its plans are focused on this strategy. It makes it the most essential tool for reaching the target audience and making use of digital marketing trends for travel agencies.
Even though traditional mass media continue to have a high weight, it has been proven that the effectiveness of the results obtained through the segmentation that allows the use of the Internet, and especially social networks, is much higher. Digital marketing can be exploited in many areas, but it is essential to highlight the great potential it represents for travel and tourism agencies.
Not surprisingly, this strategy has become the most widely used in companies dedicated to this area today, given the need to be able to compete efficiently in this market.
So if you do not know where to start, start by analyzing your situation and your strategy first, and of course, do not ignore the digital marketing trends for travel agencies that we will mention below.
The Best Digital Marketing Trends for Travel Agencies
Digital marketing trends for travel agencies are adjusting in large part due to the advancement of technology, and to all those needs that the user has when thinking about their vacation.
This is what to think about if you want to achieve new ways of selling products in this sector.
The tourism industry is part of the 10 market sectors in which the most is invested in digital advertising, and this is because it represents one of the most powerful means of return on investment.
Digital marketing trends for travel agencies help in offering an unforgettable experience to attract tourists by meeting all their needs by the new formats of the 21st century.
Below we will mention the most notable trends:
Social media marketing for travel agencies
through social networks, the impact that can be achieved through social networks is very high, so it is essential to know how to use them to increase the reach in
is very high, so it is essential to know how to use them to increase the reach in audiences and the trust of the potential client towards travel agencies.
For this it is important, not only to determine the content, but also what are those social networks where you should target your campaign, and which will be used to reach your target audience.
Something that can help you define which is the right one is to establish the product or travel service to be promoted. What are those values that make you different from the competition, and above all, inquire about which are those social networks that your target audience and your customers.
These are factors to be taken into account since they will mark the style of communication and publications.
Fortunately, these types of campaigns allow creativity to be exploited since they inspire us to create increasingly attractive and original content, which can generate a great impact.
Another point in its favor is that it represents a means of promotion for tourism providers that allows an approach to the different niches of tourists.
The most used social networks in the case of travel and tourism agencies are:
Nothing better for tourism than the client can see the experiences through photos and short videos through this tool. Of course, without forgetting to include the corresponding hashtag and specific content, join the most general or popular in this field. Also, it is advisable to provide a geographical location.
The success that the use of this tool has achieved in the tourism sector is that very visual social advertising campaigns can be created that increase the reach of your publications.
Through Facebook, it is possible to use various tools, and create a community through which it is ideal for dealing with multiple topics, answer queries, and above all, be able to respond to complaints or negative opinions in a public way.
What if you are looking for better interaction with the client? Then this platform is the ideal one, through it you can use the hashtags of the campaign and the agency, and go up in the trend.
Here we will mention some tips that you can include in these platforms to achieve better results:
- Create contests among your followers.
- Include motivating phrases, and that encourage your followers to enjoy a new experience that takes them out of their routine.
- Promote offers through hashtags.
- Use storytelling to get the user to imagine what it would be like to live that experience, and attract them to encourage them to travel.
- Use the videos to make information about products and services more attractive to your customers.
Blogging in for travel industry
Blogging is a word widely used in this environment, but perhaps few people know its meaning and everything it encompasses.
In short, blogging is a word that refers to a kind of personal diary where the author manages to capture his experiences, what he thinks, what he feels, with the sole intention that other people can read and follow it.
These pages can be updated frequently, and their content will be fresher, more humane, and close, which generates more significant advantages at the time of indexing. So it is easier to do SEO through a travel blog, than through a website.
Through blogging it can be achieved that whoever reads it can empathize much more with the author and its content, also being a benchmark for those in whom that desire to experiment is emerging, or are in search of new places to discover.
For obvious reasons, this strategy is really useful for travel agencies, since nothing is more attractive than making your readers daydream about impressive places that invite them to visit them.
It is widespread for large travel agencies to use this strategy, and contact expert bloggers in tourism, to enhance the influence on readers.
The objective is to generate valuable content to awaken in tourists, not only their desire to travel, but they want to do it with your agency. Since what is sought is to speak to them from experience, recommend restaurants, local cuisine, lodgings, places, activities, and visits, because whoever writes it has experienced it first hand.
In this way, your clients will be encouraged to visit these places, and they will thank you for the recommendation, which will be very useful to position your online travel agency in search engines.
All this information will also be useful to prepare an itinerary or digital travel guide, and you can even act as a guide and accompany them on their adventure.
You can also submit your travel story on another travel blog via there travel guest posting page.
Influencer Marketing for travel agencies
Nowadays, it has become very common for companies to use certain important figures to promote and promote their products or services on social networks, so that the impact of advertising is greater.
Influencers who work with tourism have caused great fury in social networks, since by transmitting their experience they become direct exponents, who manage to convey such an emotion that allows the audience to live it with them, becoming the best guides for travels.
Another way to use this type of collaboration is to offer a prize that the influencers will promote on their social networks, reporting that they have enjoyed this service through your agency, in addition to the use of different hashtags that mention the agency. Or make a draw from the influencer profile.
The campaigns of influencers in tourism that have been carried out through YouTube, bloggers, and social networks such as Instagram, are the ones that have achieved the most significant notoriety. Below we will give a brief explanation of how this strategy works in each of the social networks:
Through YouTube, you can create a tourism channel and start uploading videos. From there, influencers can use the comments section to begin interacting with the public by offering their advice and opinions. The influencers used in this type of social network are known as YouTubers.
Facebook can be useful for tourism influencers to show their images, videos, and information related to tourism, as long as they respect the policies of Facebook and your Fan Page or profile.
Influencer marketing for tourism is favoured with the ease offered by this page to publish images and short videos. This advantage is used to publish photos with a brief description, and best of all, with a hashtag that allows you to link your brand with them through the different search criteria provided by Instagram.
Due to the functionality of Twitter, tourism influencers can transmit short and concise messages through which they can transmit offers, newsletters, packages, etc.
This tool allows the publication of short 10-second videos, which are used as quick advertising, which has turned out to be more effective than a billboard, in addition to being much cheaper.
It is important to mention that if you choose to include influencer marketing in your strategy, you must ensure that the audience of that influencer is your target so that it fits perfectly with your brand.
Paid Aids is also known as means of payment, and this is the name given to all means of communication in which the advertiser must pay when publishing their ads.
It is a technique used by many large companies to achieve greater visibility, which is quickly resolved due to the enormous mass of users that can be moved by this type of proposal. It causes a multiplier effect when launching the same campaign through different media.
It is effective since, despite being an advertisement, it does not cause rejection by the user, since the user interprets it. As something interesting and attracts it even more, which is beneficial due to the overcrowding that this sector has suffered, which has gone to the detriment of travel agencies.
In addition to their direct competition with other agencies, they must also deal with online booking portals, airline websites, and any other website that can serve as a substitute for the services offered by tourism agencies.
Due to this, it is important for agencies to find different ideas that allow them to diversify the way of capturing and consolidating their clients through tourism marketing.
The digital age has generated great changes in tourism agencies, which is why they have had to rush into using digital marketing techniques to carry out their daily tasks and thus involve their clients in a community that they guarantee you will have the best experience of your life.
Successfully implementing an inbound marketing strategy for tourism requires joint work and a lot of effort, as well as a good approach and a great commitment to users. This process will guide them throughout the development until the purchase is finalized, and will even continue if that client becomes an ambassador for our business.
One of the basic principles of this technique is to remember that clients are not always prepared to carry out the sale of your product or service, they need to be directed and educated so that they themselves are capable of making the decision to buy.
This is achieved by offering them valuable content through inbound marketing, which allows the user to have access to a large amount of information that prepares them to make the purchase of their trip, which could be for business or, even better, for pleasure. towards that exotic country that he always wanted to know.
The power of videos is real, evident and their use is increasing more and more. Videos represent a more effective strategy than images and links to promote greater engagement in publications, in addition to establishing a greater emotional connection with your audience, so much so that it is estimated that in 2020 videos will represent 80% of total traffic.
Videos are usually made on Facebook or Instagram, and they turn out to be a great way to communicate with customers and build loyalty.
For tourism companies, video marketing is a perfect strategy, full of many opportunities to convey in a direct and special way, the serenity of a relaxing trip or all the excitement and adrenaline that an adventure trip can represent.
Below we will mention the types of videos that can be used to reinforce the digital strategy and increase online bookings:
In this type of video, you can show your clients, experiences lived in one of your key destinations. You should not only show the place but also emphasize the idea that traveling with you is the best decision.
You can record yourself making the trip or hire a prescriber who recommends you while showing her experience of traveling with you.
With this video you can promote a specific destination from the point of view of the receiver, but with an advertising focus. This type of strategy has been valued as really important within the world of tourism.
Another excellent way to do video marketing is through the opinions of loyal customers, who are willing to offer a short interview about the pleasant experience they have had when traveling with you, mentioning the pros and cons of their trip, since also mentioning what you did not like will give truthfulness to the testimony.
Making a video will be a unique way to present your agency that will go beyond the ordinary. This can be fresh or corporate to give your agency an original touch, which will allow your clients to get to know you inside and out.
Tips for Marketing in the Tourism sector
Before implementing marketing trends for your travel agency, it is necessary to ask a series of questions that will be very helpful when drawing up your strategy.
● What is the scope of your business? Determining if your business is local, national or international will help you determine the scope of marketing actions for your travel agency, as well as the selection of the most optimal channels to reach your target audience.
● Who is your competition? It is essential to know your direct rivals, and include taking the best practices of other companies as a reference to adapt them to your agency and work on possible improvements
● Does your business follow the trends of the tourism sector? You should be attentive to updates on the knowledge belonging to this sector so as not to miss the latest news that may be quite interesting for your customers and target audience.
We are in an era where technology and digital natives reign, those people who are highly familiar with all this environment that really is the only one who manages to capture their attention and interest, and for whom the Internet is the only medium through which They believe it is possible to find everything they need, including tourism and travel.
It is an accelerated and very changing lifestyle, and it is in the hands of the tourism marketing agencies to attract their attention by using all the trends to transmit experiences that will awaken in the target audience that interest in carrying out the wonderful experience of traveling. from the hand of your agency.
In short, digital marketing and tourism can be an explosive combination, just go ahead and combine them to start enjoying great benefits.